Monday, April 12, 2010

KFC set to unleash bunless Double Down sandwich on America

Michael Bolen
Yahoo! Canada
First there was the Double Big Mac. Then came the Baconator. Now KFC is triumphantly laying claim to the World's meatiest and - in our opinion - most nutritionally-challenged sandwich. Their recipe? Two strips of bacon, two slices of cheese and a healthy dollop of the Colonel's Sauce all sandwiched between (insert drum roll please) two thick and juicy filets of deep-fried chicken.

That's right, this sandwich is so serious it doesn't need a bun. But don't think the lack of carbs means this sandwich will be slimming.

Weighing in at 540 calories the fast-food innovation packs 32g of fat and nearly 1400mg of sodium. Too be fair, that's barely half of the Baconator's 970 calories and 60g of fat, but what the Double Down lacks in calories it makes up for in sheer audacity. To sandwich three types of fat between two slabs of fat required an almost heroic disregard for the current trend toward healthy eating. That said, KFC isn't trying to market this artery-clogger to the health conscious.

The ad for the Double Down features hungry young men complaining about the lack of filling fast-food fare on the market - as if longing for a new chicken champion. The product was originally tested on a select midwestern audience - so the fast food purveyor clearly isn't expecting to find fans amongst the L.A. hot yoga crowd. But for those who do want to try the new creation, but lack the requisite death wish, KFC is offering a grilled version.

If you're wondering how one goes about consuming the double down, have no fear, KFC has thought of everything. Both versions come lovingly wrapped in a paper sheath. Not everybody, however, is concerned with making the sandwich easy to eat. Some adventurous fast foodies have already begun experimenting with the bunless burger. Behold: the Double Double Down.

In an attempt to garner goodwill ahead of the Sandwich's April 12 U.S. release, KFC is donating "unneeded" buns to food banks around the nation. Although this seems dangerously reminiscent of donating muffin stumps, it would probably be even more vindictive to force the actual sandwich upon America's homeless and hungry. Unfortunately, there is still no word on whether the Double Down is coming to Canada, but considering the hype it seems likely we won't have to wait long.

Regardless of the danger the Double Down poses to our arterial well-being, the sandwich is generating unprecedented buzz on both sides of the border. KFC doesn't usually advertise a product ahead of release, but the fast-food giant made an exception because it wanted "fans to have time to arrange their schedules in advance" in order to try the "legendary sandwich." And while the "legendary" moniker may be a bit hasty, it does seem safe to say that this culinary trailblazer will be sparking conversation, and indigestion, for months to come.

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